Did you know that you can create a storefront on Amazon?

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The Amazon Store builder provides a platform for you to create a multi-page, immersive experience for your customers. This will introduce your business, paint your brand story and showcase your catalog of products through customizable rich media like text, images, and videos. 

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Here’s how to get started:

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1. Sign Up & Enroll Your Brand

In order to start selling on Amazon, you will need a seller’s account and to pick your professional selling plan.

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Next, enroll in Amazon Brand Registry - this protects your brand and provides you access to the Store Builder. 

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Amazon Brand Registry requires you to have an active registered trademark in the country you are enrolling from and allows you to display your brand logo on all products and packaging on Amazon.

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2. Create Your Storefront

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After your brand is approved for Brand Registry, use the store builder to create the home location for your brand and products:

• Log in to Seller Central, go to the navigation menu, select “Stores” >> “Manage Stores,” then click the “Create Store” button.
• Choose a storefront format - there are three templates (drag and drop):
  • Product Grid: this one is simply and straightforward, showcasing your products
  • Marquee: display your product with extra room for images or reviews
  • Showcase: show many of you products
• You already have a homepage, but this is good to add subcategories
  • Each page can have a name, description, and template
  • Each page can navigate you to another page in your storefront (up to 3 levels deep)
  • Add a Page to your storefront by clicking on Page Manager and select "Add a Page"
• Use the Tile Manager to create an engaging experience for shoppers by adding text, images, and video content.
• Preview your storefront by clicking “Check the Preview” Window
• Once you’ve finished creating your storefront, click “Submit for Publishing.” This can take a few days so monitor the progress on the Status Bar.

When you are approved the content will go live and Amazon customers will be able to see your store.

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3. Add Products

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List your products! Make sure to include enticing headlines and engaging imagery. 

You can hand select products to feature on your storefront or automate your store to pick product displays - such as best selling or recommending products based on consumer behavior.

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4. A+ Content

Enhance your listing with A+ Content.

This is a tool for adding advanced features like lifestyle images, comparison charts, and more to make you stand out from your competitors.

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5. Bring Customers to Your Page

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After your store is complete you will want to explore the various ways to drive traffic to your page. 

Consider performance advertising and marketing through ecommerce to reach more customers. 

• Advertising
• Run promotions
• Market on Social Media
• Email and blog content

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What are the Benefits of an Amazon Storefront?

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To simply put it, all the tools you need to launch in one place. 

Amazon already has the ecommerce infrastructure you need and access to millions of customers, in addition to:

• Keeping track of your business details from anywhere
• Secure payment options
• Checkout optimization, reducing abandon carts
• Metrics and insights right on your dashboard
• Ability to integrate Amazon storefront with other online stores
• Generate sales through combining promotions, ads, sales, and lighting deals
• Automation of repetitive tasks
• Seller University to keep growing

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So, are you convinced yet to start selling on Amazon?

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There really are unlimited opportunities in the world of e-commerce, especially on Amazon. Once you start doing research the world of opportunities opens up. Amazon is one of the world's biggest retailers for a reason.

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Come get your piece of the pie.

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